Production / Creative
Bring Back the Beat
Bring Back the Beat is a serious game for Cochlear implant recipients based on research which shows that focused attention and listening practice can improve your appreciation of music.
As Product Director at 3RD Sense, I took on product direction of an existing pre-launch project “Bring Back the Beat” for Cochlear.
My work on Bring Back the Beat encompassed the ideation and production of new activities within the app. This was a fascinating project requiring close collaboration with the Cochlear team and third party researchers, as well as spending real time with Cochlear implant recipients to learn about their relationship with music.
I was directly involved with the design and execution of Spotify integration and tracking, as well as a pitch training maze activity.